I’ve been to a high number of Salesforce events over the past few years. Whether it’s the World Tour in New York or Dreamforce in San Francisco, one of the big takeaways from these events is the ability to connec... Read more
Paul GordonWe’re excited to partner with Salesforce to co-host the first-ever Account-Based Marketing (ABM) event in Waterloo, ON.
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Paul GordonIt’s not often that you get to experience a little bit of magic in your professional life. I feel fortunate to have felt this way twice. First, in my role with Salesforce (starting with Exa... Read more
Janine Chin-HollickSalesforce Marketing Cloud has a rich history of helping companies to authentically engage with their customers or clients. Some may remember the ExactTarget platform; Marketing Cloud is the renamed/rebranded ExactTarget pla... Read more
Paul GordonAt its core, email marketing is the use of email to promote products and services. It is just one segment of Internet marketing, but it is a key element in a marketing strategy. Done right, it can generate exceptional result... Read more
Paul Gordon
