Engaging content that informs, educates and inspires

Editorial

Is meeting space at Connections ‘18 in short supply?

I’ve been to a high number of Salesforce events over the past few years. Whether it’s the World Tour in New York or Dreamforce in San Francisco, one of the big takeaways from these events is the ability to connec... Read more

Paul Gordon
Product Features

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud has a rich history of helping companies to authentically engage with their customers or clients. Some may remember the ExactTarget platform; Marketing Cloud is the renamed/rebranded ExactTarget pla... Read more

Paul Gordon
Editorial

What is Email Marketing?

At its core, email marketing is the use of email to promote products and services. It is just one segment of Internet marketing, but it is a key element in a marketing strategy. Done right, it can generate exceptional result... Read more

Paul Gordon
How to

Do You Know What You Need in an Implementation Strategy?

The business decision to move to an integrated systems approach through a Salesforce platform, including Marketing Cloud and/or Service Cloud, allows you to create a strong customer journey and build ongoing engagement. To d... Read more

Paul Gordon
Editorial

Reaching the customer in the health industry

Healthy Customer Engagement   I recently found myself speaking with senior professionals who manufacture or market health supplements. It was interesting to take a deeper dive into what their speci... Read more

Paul Gordon

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