Engaging content that informs, educates and inspires

Editorial

Is Demographic-Marketing Dead?

By Paul and Tracey Gordon This article was originally published on the Only Influencers Blog<... Read more

Bubblebox - Cross Cloud Experts
Editorial

The Customer Journey: You’re Doing It Wrong

Any brand worth their salt knows that Journeys are the key to building customer relationships that last.  When you Google “Customer Journey,” you get about 24 million results, most of which discuss the impor... Read more

Bubblebox - Cross Cloud Experts
Editorial

Can Marketing Cloud Technology Save a Franchise in Peril?

Over the past few years, a number of North American franchises have been in crisis. Take RadioShack for example—a name once synonymous with the latest in electronic goods—who now faces bankruptcy and numerous sto... Read more

Bubblebox - Cross Cloud Experts
Editorial

Personalising the Omni-Channel Ecommerce Experience

Guest post by Mike Austin, CEO, Fresh Relevance It probably won’t come as huge surprise that many organisations whether B2C or B2B still don’t engage in even the most basic levels of personalis... Read more

Bubblebox - Cross Cloud Experts
Editorial

5 Marketing Automation Myths—Debunked

Purchasing marketing cloud technology is an exciting endeavor for any business. The technology is designed to simplify and streamline previously laborious processes and offer 360 degree insights on customers, prospects ... Read more

Bubblebox - Cross Cloud Experts

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