How do we begin summarizing the Salesforce Connections event? With over +450 sessions over the span of 3 days, we gained practical insights from experts, got a glimpse of new innovative technology, and strategized with customers.
We can sit for hours discussing what we’ve learned but instead we thought we’d highlight a few takeaways from the event:
Scale Your Business with Customer 360
Salesforce revealed an expanded Customer 360 platform that enhances data management within sales, service, communities, commerce, and marketing. Think of it as a data repository centralizing data from any source (i.e. Google, point of sales system) that allows you to create unified customer profiles and deliver personalized engagement across all channels. Not only can you deliver one-to-one engagement at scale, but with the power of Einstein AI, you can analyze performance to make improvements and continue to offer personalization your customer demands.
Video: What is Salesforce Customer 360? (Source: Salesforce)
The Importance of Clean Customer Data
Building better customer experiences is at the forefront of every Marketer’s mind and was the main theme of Salesforce Connections. By collaborating across departments, with the single goal of putting customers front and center, you’ll be able to generate more customer loyalty for your brand.
The only way to offer an exceptional experience, regardless of your industry, is to utilize the right data at the right time. Leveraging the built-in connectors to minimize the need for custom integrations will help future proof your company even if you aren't ready for it now. Sometimes, making a small investment in data infrastructure and organization early on can drastically increase the scalability of your Sales and Marketing operations.
Related article: Is your data dirty? 3 Common Data-Related Issues, Solved
Delivering Smarter, More Collaborative Solutions with Salesforce and Google
Salesforce and Google continue to work together to help boost productivity and ultimately create better experience for the customer. The majority of today’s Marketing professional use Google technology, which makes this partnership a no brainer. The integration of Salesforce Sales Cloud and Marketing Cloud with Google Analytics 360 allows the Marketer to get a better insight on their customers and improve engagements.
Video: What’s Going on with Salesforce and Google (Source: Salesforce)
Tailoring Salesforce to your Unique Business Needs
As Salesforce acquires companies and adds additional features to their platform, there is often overlap in the functionality. It’s easy to get excited about the latest innovations and implement all the features to level up your brand. But before you dive in, it’s important to leverage a partner that has a strong understanding of the Salesforce ecosystem that can help guide you towards a solution that is right for you today and your future business. Understanding your business goals will allow your partner to tailor the platform to your needs without the bells and whistles.
With Salesforce’s robust platform, the right partner can help you customize the technology to fit your unique business needs. Whether you’re in the retail industry wanting to create integrated, intelligent, and innovative experiences to connect with customers or a financial institution wishing to acquire trust while delivering transparency and convenience, there’s a unique cloud solution for you.
Related article: Do You Know What You Need in an Implementation Strategy?
Bubblebox Pop-Up Bar Event Highlight Video
Salesforce Connections never disappoints, and we’re inspired more than ever to implement our learnings and continue to bring value and success to our customers.
Got a question about Salesforce and/or Marketing Cloud? Comment below and we’d be happy to answer.
