Editorial
By -

There’s never a shortage of Salesforce updates and upgrades to help you work more efficiently, increase productivity, and drive results. Salesforce has announced that it’s retiring Classic Content in the first half of 2020, and we’re here to help answer your questions. 

  • What does this mean for those still using Classic Content? 
  • What can you expect from Content Builder? 
  • How can I make a smooth transition to Content Builder? 

 

 

 

What will happen once Classic Content is discontinued? 

While you will be able to edit and send classic emails after end of support, you won’t be able to create new Classic emails in Email Studio. This provides many limitations, however, content builder is sure to provide you what you need and so much more. With Email Studio and Content Builder, you’ll be able to create great looking and effective emails. 

 

With Content Builder, you can:

  • Consolidate images, blocks, emails in a single location to use in Marketing Cloud 

  • Drag and drop to upload file 

  • Save time with the easy-to-use interface

  • Create professional emails without knowing HTML

  • View changes to email content in real time with always-present preview

  • Utilize intelligent HTML paste tools such as color coding and line numbers

  • Insert code snippets for common links such as Forward to a Friend, Open Tracking, and more

  • Choose from a wider range and variety of templates, and option to drop in pre-coded buttons, carousels, etc. 

  • Utilize more advanced search filters, making it easier to search for any file from a single location

 

Got additional questions about migrating from Classic Content to Content Builder? Bubblebox can help answer your questions and implement a smooth transition. 

 

   Contact a Certified Salesforce Consultant