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Source: Renny Gleeson for TED Talks, 2012

“Little things, done right, matter. Well designed moments build brands.” – Renny Gleeson

Renny brings up a great point. Well designed moments, and for our purposes, well designed and delivered content and messaging has the ability to not only improve relationships with customers, but build your company’s brand. We all know that building customer relationships online is crucial, especially in the world of e-commerce and e-marketing; finding creative solutions and ways to navigate those relationships is a task that these industries imminently face.