Join us on Thursday May 16th for an interactive session as we discuss the data your Marketing Technology needs to drive personalized customer journeys.
Mapping the customer journey and executing that journey across multiple channels and data systems is no simple task. That’s where the right technology can make all the difference - from removing silos, providing access to the right data in real-time, or reducing manual processes - creating a scalable tech stack for the modern Marketer is becoming increasingly vital to delivering a personalized experience for the Retail shopper.
To help you navigate and execute your customer journey, we are hosting a breakfast seminar with Martin Thibodeau, Chief Technology and Information Officer from Groupe Dynamite, who will be sharing what he’s learned implementing a MarTech stack for Retail. Martin has over 25 years of experience leading technology and business transformation in Retail, holding Executive roles at Limited Brands, Laura, and now, Groupe Dynamite.
Instead of mapping the customer journey, we'll be reverse engineering it to expose the underlying data driving the segmentation and personalization decisions that make the journey come to life. Joshua Barnes, Principal Business Consultant and Digital Strategist at Salesforce will facilitate an interactive group workshop using your real-life examples/use cases to highlight the importance of data and technology in the customer journey.
