Background

World Vision Canada is a Christian relief, development and advocacy organization, working to create lasting change in the lives of children, families and communities to overcome poverty and injustice. Inspired by Christian values, World Vision is dedicated to working with the world’s most vulnerable people, regardless of religion, race, ethnicity or gender. Prior to working with Bubblebox, World Vision had been using the Salesforce Marketing Cloud for over a year; however, the organization did not obtain the necessary training to optimize the platform’s full functionalities. World Vision’s limited knowledge of the Marketing Cloud prevented it from executing its unique and aggressive email marketing strategy.

Solution

Bubblebox conducted an Account Discovery, providing a high-level overview of World Vision’s SFMC Enterprise account configuration, in addition to a review of their strategic marketing objectives and future platform requirements. James Carroll, Director of Supporter Experience at World Vision Canada, was pleased with the overall service engagement, stating: “Bubblebox came in and had us fully up-to-speed on what we needed to do to ramp up our email marketing efforts.

Results

The Account Discovery revealed that World Vision’s current data architecture and business unit configuration did not permit a fully optimized data synchronization between their in-house data warehouse and the Salesforce Marketing Cloud. Bubblebox prescribed a number of solutions that would enable the organization to streamline and manage its disparate data sources for segmentation and future customer journeys. Among the prescribed solutions were: TRAIN – Essentials, bespoke training on automations and interactions, newsletter send, and new data architecture using SFMC data extensions and SQL query functionality.

 

“We already see further potential in working with Bubblebox. These initial service engagements are the ‘test bed’ for the Marketing Cloud’s further expansion within our organization”-

James Carroll, Director of Supporter Experience at World Vision.

www.worldvision.ca
Marketing Cloud