As our Marketing Automation Solutions Consultant we offer a unique and challenging role. You will be responsible for enabling customers on applications that help them with lead management across various channels (email, mobile and social marketing). In addition, you will also take ownership of Bubblebox’s own content marketing strategy.
The successful candidate will have experience with Salesforce Pardot in addition to familiarity with the Salesforce platform. Experience with Salesforce Marketing Cloud (ExactTarget) will also help.
You have proven experience with a technology based company to develop execute and take ownership of a inbound content marketing strategy. An expert in LinkedIn, you will be used to reporting and conversion metrics to ensure the sales team is able to focus their time on qualified sales leads.
Successful candidates for this position will be self-motivated and detail oriented content strategists with proven experience developing and implementing effective content marketing campaigns. You will be responsible for overseeing all content marketing initiatives both internal and external, across multiple platforms. As our Marketing Automation Solutions Consultant, you should have a hunger for research and be willing to continuously expand your knowledge on the latest advances in sales & marketing cloud technology. You must drive home the company’s unique value proposition in all marketing collateral towards increased conversions and greater brand reach.
The Marketing Automation Solutions Consultant should be willing to own marketing initiatives across channels, including the company blog, websites, social media accounts, and email marketing platforms. Your writing will demonstrate brand consistency through the mastery of tone, style, voice and diction, with an understanding of the appropriate copy for each of our marketing channels.
Your role is crucial to catering to the needs of our prospects and customers alike, by delivering the content they need, right when they need it. Your writing needs to exude the experience of an expert on topics including: marketing cloud technology, customer engagement and lead generation, cloud technology best practices, and digital marketing industry insights, among others. Still sound like you? Read on:
VP of Customer Success
REQUIREMENTS & TASKS
Establish powerful content marketing strategies catered to various personas including prospects, leads and clients.
Develop and execute social media strategies, with a focus on company storytelling and thought leadership
Lead content creation and curation for corporate social media, including managing editorial calendar, writing content and guiding the development of visuals and other creative assets on platforms including Twitter, LinkedIn and Facebook
Mapping out content strategy that aligns with the company’s long and short-term marketing objectives – continuous evolvement of this strategy is key.
Work closely with company VPs to establish effective lead generation and nurturing strategies
Grow subscriber base by creating well-crafted, concise and highly engaging communications including sales pitches, customer stories, blog posts and executive communications
Responsible for ensuring all online and in-house marketing is up to date and on brand.
Own and maintain the company's website(s) by collaborating with designers and developers to optimize for conversion and engagement.
Work closely with design team to conceptualize and develop assets such as collateral and landing pages for marketing programs
Manage content posting and updates while ensuring every piece is tracked properly
Implement, service and support Salesforce Pardot accounts in a customer-facing role
Ensure the maintenance and consistency of branded templates for marketing collateral
On occasion develop compelling, on-brand graphics such as infographics, logos and icons for marketing materials, presentations, web and email campaigns.
Budget/ Expense Management as related to marketing initiatives.
DESIRED SKILLS & EXPERTISE
Mastery of the English language with a knowledge of best practices in grammar, messaging, writing and style
Excellent communicator and creative thinker, with an ability to use data to inform all decisions
Superior research skills with the ability to translate complex topics into digestible content
Must be Salesforce Pardot Consultant Certified
Expertise in content and channel optimization
Ability to complete projects to exact specifications on time
Ability to work in a fast-paced environment with shifting priorities and deadlines
Ability to create shareable content appropriate for specific networks
Can execute social media trends, continually drive guest engagement and traffic across all social media and email campaign platforms.
Ability to collaborate as well as work independently
Experience with social media management and SEO best practices
Experience with Google Analytics
Keen eye for design with the ability to ensure brand consistency.
Establish metrics and analysis frameworks to measure impact of marketing initiatives
Demonstrated leadership abilities, maturity and professionalism
The ability to take direct criticism and continuously improve and expand upon skill set
Strong work ethic with a commitment to excellence in all endeavors
Creative thinker with passion for developing and delivering big ideas for our customers
Knowledge of email marketing best practices is an asset
Salesforce Pardot Consultant Certified
3-5 years minimum experience in marketing or communications
HTML/CSS, Adobe Creative Suite would be a plus
Operates with significant autonomy
Wants to be in a smaller company environment that dreams big
Salary/wage to be determined based on experience and skill level.
Office located in the heart of Kitsilano, Vancouver, BC
Company Bonus Scheme
Ergonomic Office Chair
*(Management has full discretion over availability of benefits for employees, full-time employees only, post probationary period, some benefits subject to longevity of service)
START DATE: ASAP (3-month probationary period)
Bubblebox was born from one simple idea - to be an enabler of intelligent cloud technology enabling brands to automate 1:1 communications with B2B and B2C customers.
Bubblebox deliver innovative solutions using leading Cloud technology platforms to help our clients disrupt traditional industries and deliver better experiences for their customers. We are a Silver status Salesforce Consulting Partner who work closely with our customers to ensure they maximize their investment in Salesforce and complementary applications.
Our team works closely with brands to help them gain the most out of their SaaS investment, fast. Over the past ten years, we’ve had the pleasure of working with over 200 global brands across the Financial Services, Retail and Travel industries.
Please be prepared to submit a portfolio of work during the interview process