Vancouver, Canada—January 12th, 2016—Bubblebox, a specialist in intelligent permission-based email marketing, has successfully onboarded Ridge Vineyards onto the Salesforce Marketing Cloud (SFMC).
Ridge Vineyards is a historic California winery focused on single-vineyard wines produced utilizing traditional winemaking. Ridge is best known for its iconic Monte Bello considered by many California’s most age worthy Cabernet, and for old-vine Zinfandel. The winery continues to be led by Paul Draper, CEO and Head Winemaker, who first joined Ridge in 1969. Ridge markets its wines through a wholesale channel reaching all 50 US states, internationally through an importer network covering 45 countries, and directly to consumers through its DTC channels.
The winery’s previous email marketing system did not allow for the level of segmentation required to engage customers on both B2B and B2C arms of business. As a result, they were forced to segment using manual processes — a practice that proved laborious and limiting with regard to the level of personalization that could be achieved.
Ridge strives to position itself as a true customer company by segmenting the needs of its retail and wholesale consumers. As Salesforce users, they already had access to customer data (including past purchase data), but needed a complementary platform that would allow Ridge to leverage this information into personalized communications with real-time relevance. Looking for strategic and tactical guidance, the company chose Bubblebox to drive their email marketing program forward.
With expertise in technology selection and implementation, Bubblebox onboarded Ridge Vineyards onto the Salesforce Marketing Cloud and activated the Salesforce Marketing Cloud V5 Connector to allow for seamless data transmission between both Salesforce platforms. The V5 Connector enabled Ridge to take advantage of the data management capabilities within Salesforce and the segmentation and automation tools of the Marketing Cloud.
Without the integration between SFMC and Salesforce, we wouldn’t have been able to engage our retail and wholesale customers with more relevant communications. We see evidence of the payoff from working with Bubblebox every day – they laid the foundation for our team to achieve its email marketing goals – Ryan Moore, Director, Direct-to-Consumer Sales, Ridge Vineyards.
Precisely defined customer segments enabled Ridge to deploy communications that catered to the needs of both their retail and wholesale customers. In order to gain the most value from their investment in SFMC, Ridge opted for two of Bubblebox’s leading TRAIN programs. TRAIN — Essentials offered a comprehensive overview of Marketing Cloud’s core capabilities — from email creation and send management to tracking and reporting. With TRAIN — Essential Plus, the company was able to delve into more specialized areas of the Marketing Cloud, selecting the Automation Studio module to gain a better understanding of how to execute marketing automations on an immediate or scheduled basis.
There are vast differences when it comes to B2C and B2B Marketing. It was important that Ridge had the tools available to segment and personalize its communications for both types of customers. Combining the Marketing Cloud with Bubblebox TRAIN services was the best pathway for the winery to achieve this goal; I look forward to seeing quantitative improvements in sales and engagement – Tracey Gordon, Founder & VP, Client Services, Bubblebox.
Bubblebox delivers services to help the modern marketer drive revenues through the innovative use of leading marketing cloud platforms. Through cost-effective training, efficient implementation programs and advanced consultative techniques, they help companies gain more from their investment in this technology.
About Salesforce Marketing Cloud
The Salesforce Marketing Cloud is one of the world’s leading marketing automation technology platforms. It combines a host of best of breed marketing automation tools into one powerful package, enabling businesses to revolutionize their email marketing campaigns with ease and precision. Businesses choose the Salesforce marketing Cloud because it allows them to plan, manage and execute and powerful 1: 1 journeys.
About Ridge Vineyards
Founded in 1962, Ridge Vineyards is a historic California winery focused on single-vineyard wines produced utilizing traditional winemaking methods. Ridge is best known for its iconic Monte Bello considered by many California’s most age worthy Cabernet, and for old-vine Zinfandel.The winery continues to be led by Paul Draper, CEO and Head Winemaker, who first joined Ridge in 1969. Ridge markets its wines through a wholesale channel reaching all 50 US states, internationally through an importer network covering 45 countries, and directly to consumers through its consumer branch. In 2014, The Daily Meal named Ridge Vineyards the best winery in America.
For more information, please contact:
Tracey Gordon – Founder & VP, Client Services, Bubblebox