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Fresh Relevance’s easy to use Segment Builder helps you whittle through your bulk of data, allowing you to create segments based on preset conditions (whether it be the personal details, behaviour or purchase data collected), so you are able to show your targeted audiences the most relevant content in your emails or your website. Finally edit the segments and export the lists, and you’ll be well on your way to getting your campaign(s) off the ground!

Below is an eye catching infographic outlining the steps involved in setting up segments for email and website usage

Image Retrieved from Fresh Relevance

Image Retrieved from Fresh Relevance