Grime Fighters mission is to provide the easiest and most professional services for commercial and strata properties. Gone are the days of managing multiple teams and companies to help maintain properties. This idea came to Brett Murray back in 2008 during the financial crisis. With nearly 10 years of experience in the exterior cleaning industry, he was desperate to find an innovative and effective cleaning solutions. Many commercial and strata management were dealing with companies with uncoordinated services, outdated equipment and poor communication. He took it upon himself to revolutionize the industry and bring superior communication, complementary services and top-of-the-line equipment to battle the problem.
Grime Fighters is committed in providing consistent and exceptional customer service
With a large customer base and a growing team of 32 employees, Grime Fighters have come a long way since first offering gum removal services. The company has not only expanded their services and team, they have over 200 active accounts.
Growing a service-based business requires a dedicated process for ensuring leads and customers are well managed. Brett and his team recognized their limitations and realized their need to invest in a Customer Relationship Management (CRM) platform. Their primary focus for a CRM was to establish a solid foundation for managing contacts and opportunities, so they can spend less time on administrative tasks and more time serving their customers.
Before meeting with Bubblebox, they worked with remote developers to get their Salesforce platform customized to their needs and took it upon themselves to understand and learn solutions that would help them move their business forward. Between attending a trading coaching conference and trialing an out-of-the-box system, Brett was able to collaborate with the developers to create a platform that was better tailored to their needs and future goals. However, as the demand of their business grew, Grime Fighters hit a wall and were limiting themselves based on their lack of Salesforce knowledge. They were not confident in staying up-to-date with strategies and processes that would help them manage their business while directing their developers. Something had to change.
Expanding their reach with a Salesforce Consulting Partner
The Grime Fighters team knew the power Salesforce and decided to invest in a Consulting Partner that would not only help them build a strong foundation for their growth and expansion, but also understand their business inside and out to proactively foresee future opportunities.
“Working with Bubblebox as our implementation and consulting partner was a big investment with a greater return. We knew we wanted to expand and in order to do so, we needed to bring on a partner that would understand our business and help us move forward. Bubblebox feels like an extension of our team and we can’t thank them enough for their innovative solutions,” explained Brett Murray.
Data insights lead to better understanding of customer and future production
Invoicing is an important part of the business and if not set up properly can negatively impact the business efficiency, eat away at resources and add additional costs. Prior to maximizing the features of Salesforce, the Grime Fighters team manually generated invoices which utilized valuable employee time. Bubblebox was successful in integrating Quickbooks with Salesforce to help streamline their process, generate automatic invoicing, create customer reports, and track expenses. By offering them a 360-degree view of their business, this allows the team to generate accurate financial data, allocate more time to high priority tasks and continue to provide professional services to existing and new customers.
Part of delivering higher quality of service is ensuring the Grime Fighter team has valuable insight on the people and buildings they work with. The production team will visit the client onsite and review their needs for the project. Based on the client’s requests, they submit a quote within 1-2 business days. The initial process required the individual team members to populate an excel spreadsheet, outlining the building details, costs, and time for services which was an inefficient use of time and didn’t allow to track open and closed cases.
With Salesforce, Grime Fighters have streamlined the sales process and have the ability to capture high quality data that helps provide deeper insight on company trends and market opportunity.
“Having the ability to capture data and pull reports has had a positive impact on our business. We’re able to plan campaigns ahead of time, accurately project the upcoming months, and proactively communicate our customers’ needs before they ask. With such a robust tool as Salesforce, we can now eliminate other systems and integrate our data into one platform,” said Brett Murray.
Data is a valuable currency for company expansion
There’s no stopping Grime Fighters now. As they continue to achieve double digit percentage revenue growth year after year, they are confident with the tools in their toolkit. Laying a strong foundation and having processes in place, the team has the option to look into geographical expansion.
“We know, regardless of our goals and vision, that we have a strong CRM in place to help support our growth. And whatever is thrown at us, with the help of Bubblebox’s Salesforce Certified Consultants, there’s a solution.” Brett Murray.
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