Creating a seamless multi channel customer experience just got a lot easier all thanks to Fresh Relevance’s Smartblocks.
A study commissioned by Janrain found nearly three-fourths (74%) of online consumers get frustrated when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests. To drive sales and reduce customer dissatisfaction, consider including personalized, dynamic content in your emails.
Smartblocks is an easy to integrate, dynamic tool displaying real-time content relevant to the individual customer. Users are able send a single, personalized email to an entire list simply by setting up a variation of Smartblocks, and including the Smartblock in the email’s body. Each block features product recommendations based on the real-time data captured from the customer’s frequently browsed category. The website’s recommendations and banners update to correspond with what’s displayed in the customer’s email.
But that’s not all, users are able to edit SmartBlocks after the email is sent allowing you to easily respond and adapt to any changes that may arise. Connect with us to learn more about Smartblock’s extensive capabilities.
Image retrieved from Fresh Relevance Ltd