Engaging content that informs, educates and inspires

Editorial

Don't Underestimate the Importance of an IP Warmup Strategy

As Marketers, you depend on email marketing to generate engagement and increase revenue growth. But are your emails reachi... Read more

Justyna Zarzeczny
Editorial

Takeaways from Salesforce Connections ‘19

How do we begin summarizing the Salesforce Connections event? With over +450 sessions over the span of 3 days, we gained practical insights from experts,... Read more

Justyna Zarzeczny
Editorial

Is meeting space at Connections ‘18 in short supply?

I’ve been to a high number of Salesforce events over the past few years. Whether it’s the World Tour in New York or Dreamforce in San Francisco, one of the big takeaways from these events is the ability to connec... Read more

Paul Gordon
Product Features

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud has a rich history of helping companies to authentically engage with their customers or clients. Some may remember the ExactTarget platform; Marketing Cloud is the renamed/rebranded ExactTarget pla... Read more

Paul Gordon
Editorial

What is Email Marketing?

At its core, email marketing is the use of email to promote products and services. It is just one segment of Internet marketing, but it is a key element in a marketing strategy. Done right, it can generate exceptional result... Read more

Paul Gordon

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