Salesforce Marketing Cloud has a rich history of helping companies to authentically engage with their customers or clients. Some may remember the ExactTarget platform; Marketing Cloud is the renamed/rebranded ExactTarget pla... Read more
Paul GordonAt its core, email marketing is the use of email to promote products and services. It is just one segment of Internet marketing, but it is a key element in a marketing strategy. Done right, it can generate exceptional result... Read more
Paul GordonThe business decision to move to an integrated systems approach through a Salesforce platform, including Marketing Cloud and/or Service Cloud, allows you to create a strong customer journey and build ongoing engagement. To d... Read more
Paul GordonHealthy Customer Engagement I recently found myself speaking with senior professionals who manufacture or market health supplements. It was interesting to take a deeper dive into what their speci... Read more
Paul GordonArtificial Intelligence (AI) might feel like something out of the future or a sci-fi thriller, but the fact is - it’s here and it’s good for ... Read more
Paul Gordon
