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We’re excited to partner with Salesforce to co-host the first-ever Account-Based Marketing (ABM) event in Waterloo, ON.

In this session, Salesforce for B2B Marketing: 4 Tips for Getting Started with Account-Based Marketing (ABM), we’ll provide you with insights on how to build an ABM strategy for your business.

You’ll also hear directly from commercial cleaning provider ServiceMaster and how they’re starting to tackle ABM.


Account-Based Marketing

ABM is a growing B2B trend. Most practitioners and thought leaders in the space would agree that having a solid foundation in Marketing Automation and CRM plays a critical role in any Account-Based approach.

During this session, we’ll share 4 tips that you can immediately take away to help jumpstart your ABM strategy.

Plus, you’ll hear directly from Canadian Brand Leader Gavin Bajin of ServiceMaster Clean, who will share how he’s leveraging marketing automation to drive demand for his 70 franchisees. Gavin will also highlight how he’s adapting his broad-based lead generation efforts to tackle ABM.


Event Details

Date: Tuesday, April 10th, 2018

Location: TheMuseum (The Grand Atrium)

Address: 10 King St W, Kitchener, ON N2G 1A3

Registration Page:  (Sign up now so we can make sure you will have a spot in this highly popular event!)


Event Agenda

9:00am - 9:30am -  Welcome and Breakfast

9:30am - 10:00am -  How Servicemaster is moving from Marketing Automation to ABM

10:00am - 10:30am -  4 Tips to Get Started with ABM

10:30am - 11:00am - Walkthrough of ABM

11:00am - 11:30am - Networking & Light Lunch