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How to

Enrich Your Customer’s Experience with a Custom Preference Center

Email marketing is an effective digital marketing strategy that has the potential to convert prospects into customers and turn your customers into loyal fans. However, customers are inundated with emails and about 78% of peo... Read more

Justyna Zarzeczny
Company News

Toronto Event: Salesforce Marketing Cloud is not just for (Financial Services) Marketers

The Salesforce Marketing Cloud is a powerful platform that often gets labelled as a “Marketing tool”. But did you ... Read more

Justyna Zarzeczny
Editorial

Don't Underestimate the Importance of an IP Warmup Strategy

As Marketers, you depend on email marketing to generate engagement and increase revenue growth. But are your emails reachi... Read more

Justyna Zarzeczny
How to

How to Reduce Shopping Cart Abandonment

Did you know that 69% of shoppers1 will abandon carts at checkout? There are many reasons why one would abandon... Read more

Justyna Zarzeczny
Product Features

Salesforce Marketing Cloud August 2019 Release

Have you heard? Salesforce Marketing Cloud 2019 Release is rolling out this month and will be live for all customers by August 24.   <... Read more

Justyna Zarzeczny

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