This week’s digital marketing stats are all about marketing automation, described by 24/7 Wall St. as the “new high-tech buzz.”
1. MA market booms
A new study released by Frost & Sullivan reports that the marketing automation market earned revenues upwards of $900 million in 2014 and is expected to hit $14.52 billion by 2020. Read more about it here.
2. No ease of use in sight for MA technology
VentureBeat Insight’s latest marketing automation report reveals that only 29% of MA users said they had no issues or delays in getting results, speaking to the mass confusion surrounding best use of the technology. Learn about the solutions to marketing automation challenges here.
3. MA systems mean business
According to a recent infographic published by Marketing Automation Insider, over 142,000 businesses are now using marketing automation technology. Why? Because it yields a 451% increase in qualified leads, a 14.5% increase in sales productivity, and a 12.2% reduction in marketing overhead.
4. Google Analytics has its limits
A new eConsultancy report claims that 56% of businesses rely exclusively on Google for web analytics, despite the fact that the tool provides zero insight into individual online visitor behavior. Using Google Analytics in tandem with an MA system allows businesses to leverage real-time behavioral data to deploy relevant and personalized email campaigns—learn more here and here.
5. Data overload
Ensighten and eConsultancy’s Customer Experience Optimization report revealed that 62% of marketers surveyed feel overwhelmed by the amount of incoming data, with an astounding 85% of them claiming they are unable to get the full value out of the data sources they have access to. The right marketing automation consultancy can help marketers get more out of their data—visit Bubblebox for more details.
Lastly, this seriously cool infographic from Instiller offers a playful description of the email journey and begs the question: what happens when you hit “send?”