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2015 State of B2C Marketing

The 2015 State of Marketing survey asked marketers about their budgets, priorities, channels, strategies, and metrics for 2015. Here’s a snapshot of key findings based on cumulative responses from B2C marketers around the world.

by Salesforce Marketing Cloud

2015 State of B2B Marketing

The 2015 State of Marketing survey asked marketers about their budgets, priorities, channels, strategies, and metrics for 2015. Here’s a snapshot of key findings based on cumulative responses from B2B marketers around the world.

by Salesforce Marketing Cloud

Rethink Email: Earn a Place in Your Customer’s Inbox.

Take a moment to glance at your email inbox. How many unread messages do you have? How many emails have you received today? And yesterday?

by Salesforce Marketing Cloud

2016 State of Marketing

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to reveal how the industry is changing— and key insights on primary marketing channels, including mobile, email, social, and digital advertising. Also inside this marketing research, you’ll learn what high-performing marketers are doing to stay ahead.

by Salesforce

Email Marketing and Canada’s Anti-Spam Law

CASL covers any electronic message that crosses Canadian wires—regardless of intent. Steep fines loom for those marketers who don’t comply with this strict law. The good news? Marketers applying explicit permission-based email practices are already compliant with CASL.

by Salesforce Marketing Cloud

The Digital North — SUBSCRIBERS, FANS, & FOLLOWERS

In The Digital North — the 21st report in Salesforce Marketing Cloud’s SUBSCRIBERS, FANS, & FOLLOWERS research series — provides marketers with an overview of how Canadian consumers are behaving online.

by Salesforce Marketing Cloud

Segmentation with Real-Time Behavioral Data

Segmenting your email campaigns delivers increased revenue by getting the right message to your subscribers. Download the Segmentation with Real-Time Behavioral Data Report by Fresh Relevance to learn how you can take advantage of real-time behavioural data.

by Fresh Relevance

Building Customer Loyalty Through Email Marketing

Download dotmailer’s brand new strategy guide, and examine some key elements of customer loyalty using a mix of dotmailer clients’ experience, the very latest best practices and industry analytics.

by dotmailer

The Revolutionaries Guide to Real-Time Marketing

Revolutionize how you communicate with customers using the Fresh Relevance Platform: Improve web conversions: Grow your database, Get more out of email, Recover lost sales, Integrate Ecommerce and Behavioral data, Organize a consistent customer experience across platforms; quickly, easily and powerfully.

by Fresh Relevance

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