Dreamforce 2016 Highlights


Dreamforce, and all the innovation and inspiration that stems from it, isn’t limited to just one week in San Francisco. Dreamforce lives on through blog posts and videos – in fact, you can find almost all of the keynotes and sessions online. Every attendee has their own takeaway; we’re happy to join in on the ongoing conversation about the event and its outcomes.

So whether you attended Dreamforce and need a refresher, or just want to know more about the latest from Salesforce, here are some of Bubblebox’s highlights:

The Einstein Keynote

Salesforce’s new artificial intelligence platform ensures the rapid presentation of new data insights across clouds.einsteinplane1

For marketers like ourselves, this means that we’ll be better equipped to:

  • Understand why customers are/aren’t engaging;
  • Predict and define an audience, content, & send-time for every touchpoint;
  • Recommend content, products, & offers on a one-to-one basis; and
  • Automate decisions based on data, eliminating the any guesswork we do as marketers.

 Watch the keynote.

 

photo-1454165804606-c3d57bc86b40

Salesforce + Krux: A Dynamic Duo

 

Salesforce has announced their acquisition of Krux – a digital marketing platform (DMP) that will extend the Salesforce Marketing Cloud’s audience segmentation and targeting capabilities to power consumer marketing with increased, scalable precision. Krux will contribute to Salesforce Einstein with billions of new signals and insight, making companies smarter than ever when it comes to their customers. The Salesforce and Krux duo empowers companies to deliver the most relevant and valuable customer experience at every touchpoint. Read more.

 


Salesforce for Marketing Keynotephoto-1470700557367-27653312d54d

In a world where customer experience is king, relevant and contextual interactions are the key. Join Bryan Wade, CPO & SVP of Marketing Cloud, to learn more about putting customers at the centre of your marketing efforts.

Watch the keynote.

 

 

 

photo-1464986411762-a4275fbaf3f0A picture is worth a thousand words, but what about a video? 

Check out Salesforce’s ‘Best of Dreamforce 2016’ video.

 

What else is new in the Salesforce community?

 

We’ve seen the keynotes, learned all about Salesforce’s features of today and vision for tomorrow – but what about the practical aspects? The activation, training, and consultancy that supercharges your marketing efforts. That’s where Bubblebox comes in. Bubblebox can help you leverage your Salesforce platforms to maximize value. We’re always happy to chat about how we can help your business.

Get in touch today!

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