Trends, Insight, Research and More!

Product Features

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud has a rich history of helping companies to authentically engage with their customers or clients. Some may remember the ExactTarget platform; Marketing Cloud is the renamed/rebranded ExactTarget pla... Read more

Tracey Gordon
Editorial

What is Email Marketing?

At its core, email marketing is the use of email to promote products and services. It is just one segment of Internet marketing, but it is a key element in a marketing strategy. Done right, it can generate exceptional result... Read more

Paul Gordon
How to

Do You Know What You Need in an Implementation Strategy?

The business decision to move to an integrated systems approach through a Salesforce platform, including Marketing Cloud and/or Service Cloud, allows you to create a strong customer journey and build ongoing engagement. To d... Read more

Paul Gordon
Editorial

Reaching the customer in the health industry

Healthy Customer Engagement   I recently found myself speaking with senior professionals who manufacture or market health supplements. It was interesting to take a deeper dive into what their speci... Read more

Paul Gordon
Editorial

What is Salesforce Einstein? And why does it matter to you, as a retailer?

Artificial Intelligence (AI) might feel like something out of the future or a sci-fi thriller, but the fact is - it’s here and it’s good for ... Read more

Paul Gordon

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